Stop and Think of Trucking Safety

safety aducational

How often do you think of trucking safety?

Many times we put great effort in safety programs, plans and initiatives. On an almost daily basis, vendors and manufacturers are coming up with new apps, new technology, new systems, and new programs. It’s difficult not to think of some aspect of safety . . .

It’s enough to make your head spin.

With all that is going on in a normal operation, we have to run to keep up with yesterday, let alone the needs of today or tomorrow.

Where does one even dare to start?

Stop and Think


The Safety Imperative

When the late Stephen R. Covey published his 7 Habits of Highly Effective People, his intention was to help people solve personal and professional problems. Early on in his book, Covey introduced the concept of paradigm shift — how two people can see the same thing, yet both differ on what they see.

Covey then introduced his Seven Habits, which he labeled imperatives, or powerful principles used by many of the world’s top executives and most influential leaders. Imperatives are principles that compel a person to act, such as Covey’s First Habit “Be proactive,” or take responsibility for your behavior — a key element of any safety initiative as well.

Covey’s Second Habit, “Begin With the End in Mind,” says we need to imagine or envision in our minds what we cannot at present see with our eyes. Envisioning the End in Mind, I believe not only relates to safety, but is an essential and often overlooked component of safety. Without having an idea where we want to go, a singular goal in mind, we’ll never get there. In that case, any road will do, because any road will take us there. And that is a mistake, a big mistake.

So as we approach the new year and plan for 2016 and beyond, let’s stop thinking about safety projects and start thinking about outcomes — What do we really want to achieve?

On a Mission . . .

Are your outcomes part of your organization’s Mission Statement? A mission statement focuses on what you want your organization to be and do.

Setting the mission is top management’s responsibility. A mission cannot be delegated to anyone except the people ultimately held accountable for it. — Jack Welch, Winning

Do you have a personal Mission Statement? Covey recommends:


  1. Write down your roles as you now see them. Are you satisfied with the mirror image of your life?
  2. Start a collection of notes, quotes, and ideas you may want to use as resource material in writing your personal mission statement.
  3. Identify a project you will be facing in the near future and apply the principle of mental creation. Write down the results you desire and what steps will lead you to those results.

Here is how Air New Zealand tied in a Men in Black theme with their end objectives in passenger safety . . .


Thank you for reading this.






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