When to Update/Upgrade Your Trucking Technology

trucking technology

When is the Right Time?

“Most mistakes are made before the club is swung,” said the late master golf coach and pro, Harvey Penick.

Penick’s advice was to review the fundamentals, if one’s play was poor. Grip, stance, aim and ball position are success factors in placing the ball where you want it.

In this time of the so-called ‘digital disruption,’ anyone involved in transportation needs to review the fundamental success factors as well. One important success factor in trucking is technology.

digital boardroom

Digital boardroom technology

When is the best time to invest in technology to insure your success factors are in place? Which technology should we choose? What is the next thing?

New Organizational Capability.

The first consideration should be that any technology is not an end game in of itself. Adding a new technology can be counterproductive or even wasteful, if one does not know how to use it or doesn’t fully use it.

A few years back a major, west-coast distributor upgraded their core software system, but it didn’t work as planned. The experience resulted in millions of dollars in lost sales and almost put them out of business. They ended up closing a number of operations and are now operating at half their former size in terms of gross sales. Oops . . .

Tip: Adding a technology should result in a new organizational capability.

A technology should result in becoming better, more efficient, and more capable.

Highest Business Impact

Look at the value to the business, not the cost. Assign resources to the technologies with the greatest impact on the business.

There is no single road map that will work for everyone. That’s because every organization is a little different.

Tip: Technology maturity and its future readiness must be understood.

hype cycles

Hype cycles reflect the over-enthusiasm, or “hype,” and subsequent disappointment that typically follow the introduction of new technologies.

Don’t Wait . . .

Engaging with technology too late can be as bad as engaging too early. All technologies require a learning curve, training, and, to be successful, are about change, in particular, changed behavior.

Tip: If behavior hasn’t changed, then it wasn’t learned. A true learning experience means behavior will be different.

Without making mistakes, there is no learning. Without learning, there is no progress.

Help your staff make progress. Let them know it’s okay to try things out, experiment, and even fail. Things will not work right from the get-go.

Summary

When is the best time to invest in technology to insure your success factors are in place? Which technology should we choose? What is the next thing?

The answers for every organization will vary and may result in more questions. Doing something, however, is far, far better than doing nothing, because once you have taken action you can always learn from what doesn’t work and change direction.

Thank you for reading this.