The Leader of the Pack
Over sixty-six years old and a third-generation company, Southeastern Freight Lines (SEFL), with operations in the southeastern region of the U.S. (and beyond through a network of partners), calls itself, “the leading provider of regional less-than-truckload (LTL) transportation services.” To sustain its leadership position, Southeastern knows it needs to develop its leaders and its unique culture so the company and its associates will continue to flourish. Here’s how they do it.
All associates at Southeastern are part of an Individualized Quality (IQ) workgroup team. Several times throughout the year, Southeastern conducts a 3-day Human Relations Seminar for its team leaders. Seminar participants study Principles of Human Relations, “proper Corrective Action, follow up technique, Safety, and cultivating a strong Southeastern Culture within their IQ Workgroup.”
Each morning the participants took tests which covered the previous day’s material. These test scores were used for both individual and group competition.
Quest for Quality
The company motto is “Quality without Question.” Southeastern is committed to improved quality and trains all of its leaders on Statistical Process Control (SPC) and Lean methodology.
Training at Southeastern doesn’t stop at the manager level. In-house technicians undergo Associate Continuing Education (ACE) training and certification, conducted by their maintenance department and outside vendors.
“If you take care of your people, they will take care of the customer, and that will take care of the future.” W. T. Cassels, founder, Southeastern Freight Lines
Fast Facts: Southeastern Freight Lines
Size: 3,036 power units, 4,048 drivers
Motto: Quality without Question
Company Saying: “Everyone sells and everyone serves.”
Risk Partner: Self-insured
Lessons Learned: Develop and invest in your people. Adapt best business practices to fit your culture. Fully adopt new business tools by a show of unwavering support and commitment. Make best business practices part of your unique culture.
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